Close-up of lush green plants with smooth leaves, surrounded by a natural outdoor setting.

NIWA matcha

の抹茶 - Authentic Japanese Matcha

Located in Uji, Kyoto. For three generations long, we are committed to ensuring the highest quality in every aspect, including raw materials, ingredients and traditional manufacturing methods.

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From farm to cup

Grown in the gardens of Japan, our matcha is crafted with deep tradition and care.
Experience the vibrant color, smooth flavor, and delicate umami in every sip.

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Explore matcha for every moment.
From traditional ceremonies to your favorite café recipes — find your perfect blend.

Green package of Niwa culinary baking matcha, 100g, shade-grown in Japan, labeled as premium Japanese matcha.

Culinary Matcha

Premium organic matcha for vibrant lattes, baking, and cooking. Smooth, versatile, and crafted to bring authentic Japanese tradition to your everyday creations.

Green packaging of NIWA Pure Ceremonial Matcha, labeled as 100% premium Japanese matcha, shade-grown, traditional blend, first harvest, 30g from Japan.

Ceremonial Matcha

Our finest matcha, made for traditional tea. Harvested in regions like Uji, with both stone-ground and modern-crafted options. Available in organic and conventional grades.

A brown package of Niwa Chocolate Matcha, labeled as 100% premium Japanese matcha with instant flavored matcha. The package is shade-grown, flavored blend, 1st to 3rd harvest, 30g, product of Japan, approximately 30 servings.

Flavored Blend Matcha

Matcha meets flavor. Discover our matcha paired with chocolate, peach, mango, and vanilla for a soft, modern twist. A flavor you have never tasted before.

Green powder smeared on a white background.

NIWA Matcha

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Others

We believe in purity, color, and quality you can feel with every sip. The vivid green powder on the left is our ceremonial-grade matcha, stone-ground from the youngest shade-grown tea leaves in Japan. It’s smooth, rich in umami, and full of antioxidants. Made for lattes, rituals, and modern calm.

On the right is what you’ll often find in other brands. Dull in color, harsh in flavor, and lacking the natural sweetness and benefits of true Japanese matcha. Many lower-grade matcha powders are made from older leaves, contain stems or additives, and lose their vibrancy due to poor storage or processing.

Your matcha matters.
When you choose NIWA, you're choosing authentic Japanese craftsmanship, better ingredients, and a product you can see and taste the quality of.

Tea plants growing under shade cloth in a plantation.

About us

Born from generations of tradition and nature,
NIWA Matcha connects the gardens of Japan to daily rituals across Europe.

We bring the spirit of Japanese matcha to European homes, cafes, and creators, sourcing only the finest leaves from Uji, Kyoto, and beyond.

At NIWA Matcha, every cup holds a story of patience, dedication, and purity.

B2B WHOLESALE

We also deliver to your café, store,
and business.

Terraced tea fields with rural houses and cloudy sky.

Our leaves grow with your business.
From local cafés to leading supermarkets in the Netherlands, we bring authentic Japanese matcha closer to your customers.


Interested in matcha for your business? Share your details below — we'd love to grow together.

Looking for NIWA Matcha near you? Discover our ceremonial matcha in-store and bring home your daily ritual.

Matcha Shortage in Japan

In 2024, Japan faced an unexpected challenge: a shortage of high-quality matcha. With global demand at an all-time high and climate shifts impacting harvests in regions like Uji, even the most established tea farms felt the pressure ;(

Matcha isn’t mass-produced, it’s a craft. Our craft. And that craft is now under strain, with fewer hands to tend the fields and unpredictable weather disrupting the rhythm of each season.

At NIWA, we’re proud to be rooted in Uji, working directly with local farms to ensure our matcha stays pure, fresh, and true to tradition. Despite the industry-wide shortage, our close partnerships allow us to maintain consistent quality and fair pricing for our community.

As you may have seen, our matcha is currently sold out due to high demand.
Join our mailing list for restock alerts and early access to upcoming batches.

Thank you for supporting authentic, sustainable matcha.
And thank you for your patience.. we’re sorry for the inconvenience.

いつもありがとうございます。